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| UNBOUND TECHNOLOGIES-POWERED CAMPAIGN INDUCTED INTO MARKETINGSHERPA’S VIRAL MARKETING HALL OF FAME |
| Social Media Marketing Innovator’s Technology Plays Key Role in Igniting VIBE Media Group’s VIBE Verses Rap Battle Contest |
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| PALO ALTO, Calif. — June 4, 2008 — UNBOUND Technologies, the only company enabling brand marketers to rapidly identify, connect with, and engage target consumers through affinity- and influencer-based viral marketing, today announced that the VIBE Verses campaign powered by its technology has been named as one of this year’s inductees into the 2008 Marketing Sherpa Viral Marketing Hall of Fame—an assemblage of 10 campaigns launched by both large brands and smaller companies. The winners are considered by MarketingSherpa to be the “cream of the crop” from among a host of entries scrutinized by its staff. |
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| “In the VIBE Verses campaign, three essential threads came together: the increasing popularity of social media marketing, viral sharing among friends and their friends, and compelling user-generated content,” said Chase McMichael, UNBOUND’s founder. “In recognizing the success of VIBE Verses, Marketing Sherpa has acknowledged the role played by innovative technology in building and sustaining communications momentum among a network of people and the socially connected individuals who influence them.” |
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| For more information about the 2008 Marketing Sherpa Viral Marketing Hall of Fame, please see www.unboundsound.com/pdfs/ViralMarketingHallofFame08.pdf. To learn more about the details of the VIBE Verses campaign, please see www.unboundsound.com/pdfs/MarketingSherpa.pdf |
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| The VIBE Verses Campaign |
The VIBE Media Group—a leading brand in urban music and culture—leveraged UNBOUND Technologies’ proprietary social mapping and analysis technology to ignite VIBE Verses, a rap battle contest that invited independent rap and hip hop artists to record their lyrics and post them on VIBE Verses.com, where fans could then vote for them.
UNBOUND pinpointed the most influential, or socially connected, artists in its social graph of more than 70 million consumers and 5 million independent music artists, engaged them, and provided them with a widget that allowed them to share their lyrics with fans.
Within four weeks, VIBE Verses went viral, with the number of video streams viewed exploding from 10,000 to more than 1.2 million a month. The contest also resulted in 60,000 newly registered VIBE community members, 375,000 unique visitors to the site, 1.9 million widget views, and 5 million monetized ad impressions—delivering an 800 percent return on investment to the VIBE Media Group.
To see YouTube coverage of the VIBE Verses Rap Battle contest, visit http://www.youtube.com/watch?v=n56N-H9oSsg. |
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| About UNBOUND Technologies |
| UNBOUND Technologies is the first company to deliver Social Media Marketing solutions that enable major brands and small businesses to rapidly identify and engage target consumers—and those who influence them—in online interactions. Using proprietary social mapping technology, UNBOUND has developed one of the world’s largest social graphs, enabling brands to truly understand their target consumers, including who they are (demographics), what they’re “into” (affinities), who they’re connected to, and who influences them. This is paired with a powerful, user-friendly widget platform to deliver affinity- and influencer-based viral marketing programs that are dramatically more effective than conventional marketing strategies in expanding brand awareness and consumer engagement. Headquartered in Palo Alto, CA, UNBOUND has offices in Los Angeles and New York. For more information, please visit us at www.unboundtech.com. |
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Media Contact:
Craig Olson
UNBOUND Technologies
colson@unboundtech.com
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